Value Propositions
To support a major RFP opportunity, I helped develop a strategic pitch deck and companion video for the Fisher Healthcare channel. Together, these assets communicated a cohesive story about the organization's unique value as the only supplier dedicated exclusively to serving clinical laboratories. Here is a sampling from the video script.
Video Script
Lisa Intro
Hello, I'm Lisa Witte, senior vice president and president of customer channels here at Thermo Fisher Scientific.
The Fisher Healthcare channel is a vital part of our Mission, ensuring healthcare practitioners have access to a wide range of diagnostic products and services to provide the highest level of care.
In fact, the Fisher Healthcare channel is the only distribution channel that's solely focused on laboratory and diagnostic needs.
But, we’re so much more than that. We're also a team of dedicated professionals who work every day to help customers like you succeed. Here's how we do it.
Slide: The world leader in serving science
Thermo Fisher Scientific is the world leader in serving science, with more than 120,000 colleagues working around the world and over $1.3 billion annually invested in research and development.
Slide: Industry-leading brands working for you
As part of Thermo Fisher, our Fisher Scientific and Fisher Healthcare distribution channels work seamlessly together to provide a broad selection of products and services to support you, all through a single point of contact.
Slide: The Fisher Healthcare difference
The Fisher Healthcare channel is uniquely positioned to support laboratories in an ever-changing healthcare landscape.
With a sole focus on laboratory and diagnostic requirements, we’re dedicated to staying at the forefront of the industry.
Our distribution centers and operational processes are specifically designed to support timely delivery and ensure the proper handling of your valuable products and instrumentation.
Whether you need workflow automation, cold storage, or intuitive and reliable point-of-care testing solutions, we’re here to help you achieve more.
Lisa Outro
As you can see, Thermo Fisher Scientific delivers a unique and comprehensive variety of products, services, and programs that can help you succeed. Whether you're in the lab or at the point of care, we can work with you to make sure that you're getting the support you need when and where you need it. And we continuously plan for the future, whether it's by making our own business more sustainable or by creating new products or programs that can enhance your work.
Because at Thermo Fisher Scientific, we are dedicated to our Mission of enabling our customers to make the world healthier, cleaner, and safer.